Highlighting the Merits of “Indian” Publishing and Literature at International Book Fairs and Festivals

International audienceThe landscape of book fairs is changing: as new events are appearing, especially in emergent economies, the world's greatest book fairs are revising the way they organize themselves and are giving space to the new players in the industry, including technological enterprises. Book events are becoming less" literary" and more" technological." In India, however, many book events revolve around the literary scene and endeavor to highlight the merits of" Indian" literature--a concept which, in itself, is hard to define. A number of questions arise: What is the importance of India in the international book world as a publishing center? What are the Indian book industry's relations with other book markets around the world? How have business practices at fairs and festivals changed in the last decade and how are they likely to change further? Do book fairs still play the same role in the promotion of literature? What do India's